Tuesday, August 9, 2011
Rankings Corporate Jungle: 'Bachelor Pad' Steady In Exchange, 'Hell's Kitchen' Increases & Tops Evening
TV special offers, especially telecasts of award shows and live occasions, frequently run for 3 hrs in primetime, but airing a 3-hour episode of the regular show is quite unusual. That's what ABC did last evening using the season premiere Bachelor Pad (2.2/6, 6.9 million), which broadcast from 8-11 PM. The Bachelor offshoot being with last year's 8-10 debut among 18-49 or more 8% as a whole audiences despite facing more powerful competition from Fox, which broadcast the teenager Choice Honours about the evening this past year. This time around, Fox had Hell's Kitchen (2.7/8, 6.5 million) at 8 PM, that was up 8% in 18-49 and 18% as a whole audiences from a week ago to tie its summer time full of the demo striking a replacement as a whole audiences. MasterChef (2.3/8) at 9 PM was flat with last Monday. Fox (2.5/7, six million) won the evening in 18-49 using its greatest summer time Monday average in additional than 3 years, and ABC (2.2/6, 6.9 million) required top honors as a whole audiences. CBS and NBC remained from the fray with all of reruns.
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